Is a Market Research Analyst job safe from AI?

Only partly. A Market Research Analyst scores 56/100 (medium risk). AI can already handle a meaningful share of the tasks, so the safest path is shifting toward the judgment, relationship, and oversight parts of the role.

When will AI be able to do a Market Research Analyst's job?

Based on AI's measured task-completion horizon (METR, doubling ~every 4.3 months), AI reaches this role's core complexity ~1.8 years (2028). That projects the capability — actual adoption usually lags it.

How accurate is the Market Research Analyst AI-risk score?

It's a transparent, computed estimate — directionally useful, not a guarantee. It blends six labor and AI-exposure signals (O*NET, BLS, Eloundou task exposure, AIOE, the Anthropic Economic Index, and physical-automation data). See the methodology page for the full formula.

A Market Research Analyst carries a 56/100 AI replacement risk (medium). AI can already handle survey analysis; Research design still needs a person. Of exposed work, ~59% is automation vs 41% augmentation. Capability clock: ~1.8 years (2028). (ReplacedYet AI-Risk Index, 2026 data.)

Will AI replace a Market Research Analyst?

AI replacement risk: 56/100 (medium risk). Moderate exposure — AI automates routine parts; judgment and relationships remain human.

Timeline: 2028–2031. Of the exposed work, roughly 59% is likely to be automated and 41% augmented. $35.3B/yr of US wages sit in highly-exposed work for this role.

AI/software exposure: 67%. Robot/physical-automation exposure: 0%.

Capability clock: AI's measured task horizon reaches this role's core complexity (~176.6h of human work) ~1.8 years (2028) — projected from METR's ~4.3-month doubling.

Pressure Index: 58/100 (medium) — blends risk, demand trend, and real-world evidence. Job postings down 30% vs 2020.

AI tools targeting this role

Perplexity — synthesizing research and market findings with sources
AlphaSense — aggregating and summarizing industry and competitor data
ChatGPT — drafting survey analysis and research summaries

Layoff signal: moderate — AI synthesis tools speed up data gathering and reporting, trimming demand for routine research support.

Then vs. now: the 2013 Oxford study scored this 61%; our 2026 index scores it 56% (a fall of 5 points).

Tasks at risk

Survey analysis — AI summarizes and codes responses.
Competitor scans — Automated research aggregation.
Report writing — LLMs draft full reports.

Tasks that still need a human

Research design — Framing the right question needs judgment.
Strategic recommendations — Tying insight to action stays human.

Skills that protect you

Research strategy — Own the questions, not just answers.
Advanced statistics — Rigor AI can’t fake.
Insight storytelling — Drive decisions.

Safer adjacent careers

Brand Manager (28%) · Communications Director (29%) · Marketing Manager (34%) · Marketing Coordinator (42%)

Frequently asked questions

Will AI replace Market Research Analysts?: A Market Research Analyst carries a 56/100 AI replacement risk (medium). AI can already handle survey analysis; Research design still needs a person. Of exposed work, ~59% is automation vs 41% augmentation. Capability clock: ~1.8 years (2028). (ReplacedYet AI-Risk Index, 2026 data.)
Is a Market Research Analyst job safe from AI?: Only partly. A Market Research Analyst scores 56/100 (medium risk). AI can already handle a meaningful share of the tasks, so the safest path is shifting toward the judgment, relationship, and oversight parts of the role.
When will AI be able to do a Market Research Analyst's job?: Based on AI's measured task-completion horizon (METR, doubling ~every 4.3 months), AI reaches this role's core complexity ~1.8 years (2028). That projects the capability — actual adoption usually lags it.
How accurate is the Market Research Analyst AI-risk score?: It's a transparent, computed estimate — directionally useful, not a guarantee. It blends six labor and AI-exposure signals (O*NET, BLS, Eloundou task exposure, AIOE, the Anthropic Economic Index, and physical-automation data). See the methodology page for the full formula.

Category: Marketing · Methodology · Download the dataset

ReplacedYet AI-Risk Index. Last updated 2026-06-27. AI-estimated and directionally useful, not a guarantee.